From Gawker: So, former MSNBC guy Dan Abrams is starting a "consulting" firm full of random media people to give advice to rich corporate clients about how to handle media-related issues. Do you know what that's called? It's called a PR firm. But this PR firm would never call itself that, because that would make the media people it employs sound corrupt. The thing is, this firm's business plan is so annoying that the rest of the media (us) is going to cover its clients even harder to make up for it.
LOLOL Too right. Dan's new
BUT!
That doesn't mean I think he should be encouraging journalists out there to jump into the consulting business of telling Big Business how to win-over, ie snowball, the general public and get around the bloggers. I mean, hell, right there on the firm's website it says, big and bold, "Get bloggers to work for you and not against you". Dude, no, no, no and, uh, no.
And apparently, Rachel Sklar is like his internet PR gal, because she's jumping in to some blogs making excuses about how it's all above-board, and whatnot, and businesses will only be using the firm for advice on how to build social networking sites.
Excuse me while I laugh my friggin' ass off. Yes, Rachel. AR's first client, billionaire Ronald Perelman, is using AR to help him build a social networking site. WTFever.
Just what we really need out there. A consulting firm of journalists (led by a lawyer!) telling Big Business how to sell their
Boo, Danny-boy. Boo. I actually find myself looking forward to KO doing a special comment all about Abrams Research. And I'm honestly, seriously sick of KO's special comments. For this, I'll make an exception.